Aloe Vera... From Burns to Beauty
by Lisa Testa
Here in the United States, we typically think of aloe vera when we it comes time to soothe a bad sunburn. In other parts of the world, however, where herbal medicine comes before conventional medicine, aloe vera is much, much more than sunburn relief.
Aloe vera is known to be antibacterial, antifungal, anti-inflammatory, antiseptic, preservative, moisturizing, and rejuvenating. Topically, it can be used to treat conditions such as acne, athlete’s foot, boils, burns, dandruff, eczema, insect bites, poison ivy, psoriasis, scars, sunburn, and... every woman's favorite... wrinkles! Aloe is reputed to have been one of the beauty secrets of Cleopatra, and is still used daily by women in other cultures to maintain beauty and counteract symptoms of aging.
You can find dozens of products on the shelves today containing aloe vera. Moisturizers, soaps, lotions, shampoos, etc. are all being made and are extolling "aloe vera" as an ingredient. Unfortunately, there is often no disclosure as to the amount of aloe vera you may be receiving, or information regarding the potency or wholeness of the aloe in the product. Many conventional products containing aloe vera also contain the preservatives sorbic acid or potassium sorbate, which can often cause redness or a burning sensation on the skin following application.
When seeking to use aloe vera for your skin, it is imperative to find a trusted source to ensure maximum healing benefit. All of Shear Miracles® products use pure aloe vera in quantities large enough to promote healing and wellness to all areas of your skin. Nearly all of our hydrators, moisturizers, and masks contain this vital ingredient which is so important to use during this season of chronically damaged skin.
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